MyPwr App teaches...

Empowerment Boundaries Assertiveness Self-Defense Physical Skills Confidence Safety

Changing the culture of violence through mobile app technology. 

Our Solution

A scalable, all-in-one platform for improving personal wellbeing and safety, with the goal of eliminating interpersonal and gender-based violence. 

Verbal and boundary setting skills
for relationships, workplace, and daily life

De-escalation and physical self-defense techniques
for building confidence and staying safe.

A supportive virtual community of peers and mentors, a resource library, and an extensive library of instructional videos.

Our Methodology

MyPwr App is based on the principles of Empowerment Self Defense (ESD), a holistic, evidence-based, traumainformed approach to violence prevention and resistance education that has been practiced around the world for over 50 years. Emphasizing awareness, assertiveness, and verbal and physical strategies for all genders, ages, and physical abilities, ESD provides a comprehensive toolkit for personal safety. 

ESD is based on the following 5 principles:

MyPwr makes the transformative power of ESD accessible to large numbers, creating safer communities and sparking a broader cultural shift. 

THINK

Using your head to notice what is going on, and what you want and can do.

YELL

Using your voice to express your boundaries clearly.

RUN

Using your power to leave when you are in an uncomfortable or unsafe situation.

FIGHT

Using your body, the only thing you have with you all of the time, to protect yourself from an assailant.

TELL

Using the safe communities built by ESD members to get support and support others.

What Our Users Say

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