A scalable, all-in-one platform for improving personal well–being and safety, with the goal of eliminating interpersonal and gender-based violence.
Verbal and boundary setting skills for relationships, workplace, and daily life
De-escalation and physical self-defense techniques for building confidence and staying safe.
A supportive virtual community of peers and mentors, a resource library, and an extensive library of instructional videos.
Our Methodology
MyPwrApp is based on the principles of Empowerment Self Defense (ESD), a holistic, evidence-based, trauma–informed approach to violence prevention and resistance education that has been practiced around the world for over 50 years. Emphasizing awareness, assertiveness, and verbal and physical strategies for all genders, ages, and physical abilities, ESD provides a comprehensive toolkit for personal safety.
ESD is based on the following 5 principles:
MyPwr makes the transformative power of ESD accessible to large numbers, creating safer communities and sparking a broader cultural shift.
THINK
Using your head to notice what is going on, and what you want and can do.
YELL
Using your voice to express your boundaries clearly.
RUN
Using your power to leave when you are in an uncomfortable or unsafe situation.
FIGHT
Using your body, the only thing you have with you all of the time, to protect yourself from an assailant.
TELL
Using the safe communities built by ESD members to get support and support others.
What Our Users Say
"I am in a WhatsApp group for a course. Someone started making jokey comments with a nasty undertone about a guy in our course who isn’t in the group. I posted that it’s not appropriate to make comments about any course member in the WhatsApp group. People apologized and lots posted they too had felt uncomfortable. Feels good to be an upstander and not a bystander."
"I grew up in a home that taught me to fear everything, everyone. All my self-defense skills have come from fear. Here I got to learn the skills from a place of empowerment."
"I was sitting on a bus and there was a man staring at me the whole ride. When I got off the bus, the man got off too. He grabbed me and wrapped his arms around my head. I elbowed him and he fell. I ran away."