Our Company

MyPwr Ltd. is a pioneering EdTech startup that aims to change the culture of violence through mobile technology. Based on the principles of Empowerment Self-Defense (ESD), the MyPwr App was developed to provide practical self-defense skills for all genders, ages, and physical abilities. 

Our Mission​

Our mission is to empower individuals to improve their personal well-being and safety through an accessible, affordable, and easy-to-use app offering informative lessons, grounding practices, and community support. Our goal is to inspire and guide every individual on their journey towards a healthier, happier, and more empowered life.  

Our Team

Yehudit Zicklin-Sidikman​

Founder, Chair, and ESD Educational Advisor

Kochava Ayoun

CEO

Warren Lewis

Director of Business Development and Marketing

Ari Deane

CTO

Ari Eichler

Finance Director

Adam Mosselson

Sales and Marketing Manager

Rami Diamond

Branding manager

Dror Peer

Director of Content

Leah Moses-Wittmer

Content Manager

Chananel Benarroch

Visual Content Specialist

Sireen Shihabi

Project Manager​

Inbal Ben Haim

Junior UX/UI Designer

Mohammad Natour

Junior Developer

Daniel Goldberg

Social Media & Community Strategist

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